Valentine’s Day is upon us once again. Hard to say what I really think about all this hoopla surrounding each February 14th. I definitely benefit financially from the heighten awareness of love and friendship between two human beings and yet somehow this day is a bit grotesque and theatrical. Why only February 14th? What about the remaining 364 days? What about ordinary 24/7 love and care?
You might say I am trying to rump up the business, you might be right, I guess, but what I really mean is I wish little sweet things between friends and lovers happened every single day. A hug, a smile, a kiss, and yes, a small bouquet of flowers from time to time. So much more romantic, so much more meaningful. I wish this Valentine Day was the starting point, the igniter for everlasting celebration of joy of loving and being loved in return.